Exports

With exports to 88 countries in all 5 continents, our exporting doctrine “Think Globally-Support Locally” came about naturally.

The development of novel products and marketing concepts is destined to have a global perspective, while care and support for each of our collaborating companies takes into account local diversities and market peculiarities.

Since launching our “Exports Initiative” in the mid ‘90s, the customer base for all Farmeco S.A. Dermocosmetics brands & products has been constantly widening and geographically diversifying.

The world’s largest single market for cosmetics has also been our most important exporting region. The presence of Farmeco S.A. Dermocosmetics products and brands in 32 European markets including the 5 major EU markets (Italy, France, UK, Germany, Spain) designate the strong market positioning gained and the concrete distribution network built.

Farmeco S.A. Dermocosmetics products are present in all major markets in the region (UAE, Saudi Arabia, Iran, Kuwait, Syria, Lebanon, Qatar, Bahrain, Egypt, Jordan). Immediately following initiation of our “Exports Initiative”, our brands have established a strong presence in the local markets and gained significant market shares.

By far the most diverse region in the world, as far as both cultural and economic differences are concerned, Farmeco S.A. Dermocosmetics products and brands are present in both ends of the African spectrum: Morocco, Libya, Tunisia and South Africa, while investing and establishing a wider distribution network throughout the continent.

From the Brazilian “tropical” market to the powerhouse economy of the continent, the United States, Farmeco S.A. Dermocosmetics is building brand awareness for its products and a distribution network eager to tackle the challenges of the region.

The most heavily populated region of the world is quickly growing in importance as the consumer markets gradually mature. Under this guiding principle, Farmeco S.A. Dermocosmetics has closely and continuously attended the positioning of its products and brands in Hong Kong and China, Japan, Singapore, Malaysia, Indonesia, Taiwan, Thailand, the Philippines, Sri Lanka and anticipates dramatic growth of its distribution in the area.

Our products are continuously increasing their presence in the other promising giant of the continent, India. Our most successful distribution story in Korea, where Coverderm has met a tremendous success and has created a consumer base of millions in no time, rigidly demonstrates and proves the huge opportunities of our brands in every market.

With presence in both major markets, Australia and New Zealand, Farmeco S.A. Dermocosmetics is looking at enhancing its Brand Awareness and deepening market penetration.