Achievement of the business development targets that Farmeco S.A. Dermocosmetics has set through the years, has been possible through loyalty to a few fundamental Marketing Mix principles incorporated in every single product created.
Our Marketing Department is responsible for the creation, adaptation and implementation of the Marketing Mix according to product concept and geographic location.
Our pricing strategies are designed to range within the upper middle pricing bracket depending on the product, competition and market environment.
Our products are designed to be marketed and sold through the exclusive cosmetic stores & perfumeries, pharmacy & chemist stores, department stores or beauty salons and spas.
Promotional tools and incentives are continuously being created and developed in the form of printed advertisements, TV-commercials, in- store display stands and posters, shop window cards, sample kits and gifts- on-purchase, to enhance brand awareness and assist seasonal offers.
All Farmeco S.A. Dermocosmetics products incorporate cutting-edge technology, clinically tested and supported efficacy claims, aiming to maximize market share in niche cosmeceutical markets and substantiate all promises made to the end-users.
Five different domain names and the respective web-sites, one for each of our brands, constitute the most recent effort to communicate, promote and educate on all Farmeco S.A. Dermocosmetics activities, brands & products and gradually introduce e-commerce relationships with our global distributors and e-support the global Farmeco S.A. Dermocosmetics product end-user.